BIRCH + FOG AT THE CORE

At Birch + Fog, we are driven by core values that guide our path on our products, our team, our brand and most importantly, our customer experience. Providing great experiences is at the core of our purpose whether we are talking to our teammates, our friends, our partners or our customers. Hope we can share an experience together soon.

Elevated Experiences

It starts from the time you hear about us, browsing our site, interacting with our Experience Concierges to the experience you achieve in consuming our products.


 Transparency & Authenticity

We believe transparency and openness in our communication allows us to focus on the right challenges. Through authentic conversations, we continually seek feedback from our customers on how we can create better experiences. Our data-driven approach provides us a more refined view of our world in understanding the humanity in our products.


 Growth Mindset

We focus a lot of our time on learning and developing for ourselves and for our customers. We all learn the most from failure, and at Birch + Fog, failure is never a destination but a step in the story, on our path to success.


OUR EDUCATION

Though we come from different sides of the tracks, our team have been consumers of cannabis for several decades and understand the nuances of different strains and products. We’ve partaken in the consumption of products ranging from the nascent period of peer-acquired “weed” we passed around in a circle to the newer more sophisticated experiences based products. One thing was clear, not all cannabis products were created equal.

OUR DRIVE

We knew that there was more to it than Sativa, Indica, THC or CBD. The experiences we had while consuming were also inconsistent due to the dosage, type and quality. We decided to change that and introduce products designed to render the experience our customers wanted without the noise of strain names, or other variables.

OUR BACKGROUND

We come from the technology and cannabis worlds, having worked on the streets and dispensaries, and in some of the largest and most successful BC based startups. With our mixed pedigree, we have created a symbiotic relationship to bring the bounty of nature that is cannabis to a wider audience. With our knowledge of customer experience and of the wonders of the cannabis plant, we believe we are best suited to translate the possibilities of cannabis to the emerging new consumer.

Have more questions?

 

We’re a Vancouver based tech+lifestyle startup focused on bringing cannabis infused products for the discerning consumer.

 

THIS IS OUR STORY

 

 

BIRCH + FOG AT THE CORE

At Birch + Fog, we are driven by core values that guide our path on our products, our team, our brand and most importantly, our customer experience. Providing great experiences is at the core of our purpose whether we are talking to our teammates, our friends, our partners or our customers. Hope we can share an experience together soon.

Elevated Experiences

It starts from the time you hear about us, browsing our site, interacting with our Experience Concierges to the experience you achieve in consuming our products.


 Transparency & Authenticity

We believe transparency and openness in our communication allows us to focus on the right challenges. Through authentic conversations, we continually seek feedback from our customers on how we can create better experiences. Our data-driven approach provides us a more refined view of our world in understanding the humanity in our products.


 Growth Mindset

We focus a lot of our time on learning and developing for ourselves and for our customers. We all learn the most from failure, and at Birch + Fog, failure is never a destination but a step in the story, on our path to success.


OUR EDUCATION

Though we come from different sides of the tracks, our team have been consumers of cannabis for several decades and understand the nuances of different strains and products. We’ve partaken in the consumption of products ranging from the nascent period of peer-acquired “weed” we passed around in a circle to the newer more sophisticated experiences based products. One thing was clear, not all cannabis products were created equal.

 

OUR DRIVE

We knew that there was more to it than Sativa, Indica, THC or CBD. The experiences we had while consuming were also inconsistent due to the dosage, type and quality. We decided to change that and introduce products designed to render the experience our customers wanted without the noise of strain names, or other variables.

OUR BACKGROUND

We come from the technology and cannabis worlds, having worked on the streets and dispensaries, and in some of the largest and most successful BC based startups. With our mixed pedigree, we have created a symbiotic relationship to bring the bounty of nature that is cannabis to a wider audience. With our knowledge of customer experience and of the wonders of the cannabis plant, we believe we are best suited to translate the possibilities of cannabis to the emerging new consumer.

Have more questions?